About us

Swerve TV was founded in 2021 to help cord cutters access free sports programming.  We deliver potent documentaries, inspirational movies, and personality-driven digital sports content. Meet our team:


Steve Shannon

CEO, Founder

Steve has a rich history of television product innovation and has held c-suite positions at 4 publicly traded companies, most recently as GM for content and monetization at Roku.  Steve also helped invent the DVR and modernize TV technology at Replay TV, Gemstar - TV Guide (now Xperi), and RealD. Steve also co-founded the original developer of Adobe's Dreamweaver software.  Steve attended UCLA and received his MBA from UC Berkeley.


Dan Keston

Head of Content

Dan is an award-winning producer, creator and media executive. Prior to joining Swerve, Dan held positions across the digital landscape including EP/GM at TYT Network, GM at Break Media, and ACD at Moxie Interactive. Dan is also an accomplished independent film producer nominated for the Grand Jury Prize at Sundance and showcased at LACMA. He is a member of the Producers Guild and graduate of Emory University.


Matt is a Television Network & OTT executive with a proven track record of creating 15 traditional, SVOD, and AVOD networks. Matt spearheaded programming efforts at the NFL, TV Guide, and WWE.  Matt attended Tufts University.

Screen Shot 2021-07-20 at 9.24.52 AM.png

Roger has been at the forefront of streaming content for over 20 years. He currently serves as SVP Content Distribution for digital TV aggregator Hatch Farm Studios.  Before Hatch Farm, Roger co-founded centralized B2B distribution of VOD and OTT at Filmhub, now the #1 marketplace for TV and film content distribution.  Before Filmhub, Roger spent 7 years building IFILM as Head of Content, now part of MTV Networks at Viacom.